The AM Venture Case Study
March 21, 2022
The AM Venture Is a web design company looking to expand over the internet. Providing web design services, a blog, and an eCommerce store.
Their mission is to design websites that are not only beautiful but are well put together. Utilizing current and popular UI and UX trends that appeal the best to a user.
The AM Venture needed an all-in-one content management system that could easily be customized as the company progressed in stages.
Particularly they wanted to do the following:
1. Provide a place for users to view and purchase their services
Web Design Services & Information
2. Increase organic traffic
Provide a blog used to organically bring new users to to their site. As well as document their new findings.
WordPress a old but very much still used content management system was the choice made to bring this project to life.
Typography
JAF Domus
This is a sans-serif typeface font chosen as a informal font but shows progression and openness.
Colors
We selected a black, blue, and white color scheme to appeal to the feelings of sophistication, Trust, loyalty, and simplicity.
Illustration
We choose to go with Font Awesome for our choice of icons to use. They offer a large selections of icons that fit the needs of this project.
Photography
Photos hand picked to communicate visually to the user. Unsplash provides a large variety of high quality free to use images. We took the time to fond images that best brought out the purpose of each page of the site.
Email Subscribers & Newsletters – Simple and Effective Email Marketing WordPress Plugin
This is a simple and easy to implement plugin that lets you collect new subscribers and manage newsletters. This plugin was used to send news about new updates, blog posts, and new deals for the site.
WPForms Lite
This is a simple and free contact form that allows us to connect to our mailgun api and create a working contact form for our users.
LuckyWP Table of Contents
An easy to use table of contents block that allows you to display a working table of contents section for users to jump to sections of your site.
WooCommerce
Very popular eCommerce plugin that we customized to create our own personal shop for users to purchase the products provided by The AM Venture.
Classic Widgets
This plugin enabled the old widgets feature from the past WordPress versions. We used this to add plugins to particular parts of our website. an example would be the newsletter subscription form in the footer and the contact from on the contact page.
The site is still in its beginning stage building a following and we are actively making changes to improve its performance. This was a fun experience that we hope to get more of!